Career-Social Media Manager

Company: Social Diamond Location: Bangkok, Thailand. Occasional travel to Singapore for showcases and brand activations. Employment Type: Full-time Reports to: Chief Executive Officer Direct Reports: Graphic Design Lead, plus wider content and social media team

About the Role

Social Diamond is a growing fine jewelry brand operating across Bangkok and Singapore. We create pieces that mark the most meaningful moments in our clients' lives, and every touchpoint of the brand needs to carry that same level of care, from an Instagram Reel to the box a ring arrives in.

We are looking for a Social Media Manager who is a strong brand guardian and creative content leader, someone who can understand campaign direction and translate it into creative, engagement-led social content that feels relevant, distinctive, and true to Social Diamond.

You will own how Social Diamond looks and sounds across social platforms, turn campaign direction into compelling content, manage relationships with influencers and KOLs, and lead a small creative team to deliver work at a consistently high standard.

This is a hands-on creative leadership role with genuine ownership of the brand. You will be expected to think creatively, execute practically, and care deeply about the details.

Key Responsibilities

1. Campaign and Content Planning

• Translate campaign and business direction into creative, engagement-led social content.
• Build and manage the monthly social media and content calendar around campaign priorities, product launches, product stories, and relevant cultural moments.
• Adapt content focus, storytelling, and timing based on market priorities, audience behaviour, and the commercial calendar, while maintaining one consistent Social Diamond brand.
• Develop content concepts, formats, and storytelling approaches that encourage engagement, conversation, sharing, and consideration.
• Plan and execute photoshoot campaigns end to end, including concepts, styling, shot lists, production, and final asset delivery.
• Work closely with the Graphic Design Lead and wider team to turn campaign direction into high-quality, platform-appropriate content.

2. Brand Strategy and Creative Direction

• Act as a brand guardian across social media and key brand touchpoints.
• Own and protect Social Diamond's visual identity and tone of voice across photography, video, social media, packaging, website, and retail touchpoints.
• Maintain clear brand guidelines and creative standards.
• Provide strong creative direction and precise feedback across photography, video, design, and content.
• Ensure every piece of content feels consistent, elevated, and unmistakably Social Diamond.

3. Social Platform Ownership

• Own Instagram and LINE as core channels.
• Develop TikTok and Pinterest as priority platforms.
• Stay current with platform changes, emerging formats, trends, and audience behaviour.
• Adapt content appropriately for each platform rather than simply repurposing the same content everywhere.
• Test new formats and approaches, review performance, and continuously improve the content strategy.
• Assess new platforms when there is a clear strategic opportunity for the brand.

4. Influencer and KOL Management

• Identify and build relationships with relevant influencers, KOLs, creators, and brand advocates.
• Manage the seeding and gifting programme, including partner selection, briefing, negotiation, content review, and reporting.
• Build a strong roster of long-term brand advocates, rather than relying only on one-off collaborations.
• Ensure creator content is aligned with brand standards and campaign direction.
• Track performance and use learnings to improve future creator collaborations.

5. Community Management

• Own the standard and tone of community management across comments, DMs, tags, reviews, and user-generated content.
• Ensure enquiries are responded to promptly and routed smoothly to the sales team.
• Monitor client stories and UGC for opportunities to create authentic brand content.
• Handle sensitive or escalating conversations with discretion and professionalism.
• Ensure every interaction feels like Social Diamond, not a call centre.

6. Product Knowledge and Brand Accuracy

• Develop a genuine understanding of fine jewelry, diamonds, colored gemstones, settings, craftsmanship, and the client journey, and use it to create content with real substance rather than generic luxury messaging.
• Ensure all product claims are accurate before publication, including pricing, carat weight, natural versus lab-grown, treatments, origin, and certification, verifying with production and sourcing teams when needed.
• Secure consent and usage rights for client stories, imagery, and proposal content before publication.

7. Performance and Content Review

• Define and monitor meaningful social media KPIs, including reach, engagement, saves, profile visits, enquiries, booked appointments, and conversion.
• Prepare regular performance reports and recommendations.
• Review content performance to understand what audiences respond to and why.
• Use insights to improve creative direction, content formats, and future campaigns.
• Work closely with sales and marketing to understand how social content contributes to qualified enquiries and appointments.

8. Team Management and Development

• Lead the Graphic Design Lead and wider content and social media team day to day.
• Set clear briefs, priorities, deadlines, and quality standards.
• Review creative work and provide precise, constructive feedback.
• Keep content production organised and moving efficiently.
• Coach team members and actively support their professional development and creative growth.

Requirements

• 3 or more years of experience in social media, content, digital marketing, or brand marketing.
• At least 1 year of people-management experience.
• Proven experience developing social content that generated strong engagement and measurable business results, not just follower growth.
• Direct experience managing influencer and KOL programmes, including briefing, negotiation, content approval, and reporting.
• Strong creative and visual judgement, with experience directing photography or video shoots.
• Strong working knowledge of Instagram, LINE, TikTok, and Pinterest.
• Ability to translate broader campaign direction into strong social concepts and engaging content.
• Comfortable with analytics and performance reporting, with the ability to turn insights into creative recommendations.
• Strong understanding of brand positioning, storytelling, and social content strategy.
• High level of accuracy and attention to detail, particularly when handling product information and brand messaging.
• Comfortable appearing on camera when required, including short-form video, Reels, and live content.
• Willing to travel occasionally to Singapore for showcases and brand activations.
• Fluent Thai and strong professional English, both written and spoken.
• Highly organised and able to manage multiple campaigns, deadlines, and stakeholders.
• Hands-on experience with Canva, Adobe Creative Suite, CapCut, or equivalent tools.
• Comfortable working in a fast-paced environment and taking ownership without constant direction.

Nice to Have

• Experience in fine jewelry, luxury, watches, fashion, beauty, hospitality, or another high-consideration category.
• Experience working across Thailand and Singapore.
• Familiarity with Shopify, Meta Business Suite, LINE OA, or marketing automation tools.
• Photography, videography, or video editing skills.
• Understanding of paid social advertising.
• PR, media, editorial, or partnership experience.

What We Offer

• High ownership of Social Diamond's social media and creative content direction.
• Opportunity to shape the digital presence of a growing fine jewelry brand.
• Exposure to a brand operating across Thailand and Singapore.
• Direct access to senior leadership and fast decision-making.
• Competitive salary based on experience.
• Performance incentives.
• A creative team that genuinely cares about quality, craftsmanship, and detail.

How to Apply

Please submit:

• CV to Hr@socialdiamondbkk.com
• Portfolio or links to social media accounts you have managed
• A short note describing one campaign or project you are most proud of, including your role and measurable results